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The paper will analyze how strategies of developing experience economy oriented projects affect both the individual understandings and social concepts in a regional community. The case study is based on a study of Bornholm, an island community in the Baltic Sea, suffering from the loss of large industrial workplaces (fisheries, stone quarry, and ceramic industries) over the last decades. Due to a long tradition for tourist industry, developing of an experience based economy is therefore seen as a possibility to restore workplaces and raise local economy.
The paper will focus on the impact of social and personal understandings of local culture, understandings of future possibilities and how a strategy of experience economy affect the individual response to the actual national center/periphery discussion.

experience economy, personalities, social impact