Gender theory and analysis are still rare in economic geography. This is especially interesting considering recent focus on evolutionary economic geography both within research and policy circles. Evolutionary economical geography emphasis change and context, and seeks to understand how ”the real economy evolves through real time” (Boschma & Martin 2007: 537), it does however neglect gender. In this article we argue that gender analysis and feminist theories can contribute significantly to economic geography, and also to regional policy and rural governance, by diversifying the economical language and including new economical subjects, practices and sectors, i.e. woman, and sectors such as healthcare. Drawing on a study on regional development policy and planning in western Sweden, Värmland, this article also shows the importance of gender and how gender relations structures regional development, and vice versa.