Often, ontological but indefinable city atmospheres are not realized in institutionally designed milieu creation. The purpose of the paper is to introduce, through emotional city-photography, the phenomenological meaning of urban landscape's milieu presentation.

In the paper, three different milieu contexts are studied in a party deprived North-Tallinn city district in Tallinn, Estonia. The first is the institutional city-planning perspective, which expresses the district's milieu through specific historical architecture environment and lifestyle that has connotations with the meaning of landscape as a specific 'way of seeing'. The second is reflected by the architectural photographer Arne Maasik works', and his subjective and emotional atmospheric photographic language. The third, also through photographic expression, involves local children's interpretation of personally meaningful places.

Comparing these perspectives on the district, it is concluded that emotional subjective self-revelations express vitally the district's characteristic way of being. A professional artistic way of interpreting the cityscape was meaningful in the sense of opening different alternative atmospheres and creating, by photographic revelation, new layers of meaning. After enquiring, children started more consciously to express their feelings about their surroundings. The paper argues that the support of residents place-based self-realizations would be crucial also for institutional milieu planning practice. Through supporting locals' place attachment in institutional milieu planning practice, locals would be encouraged to engage in self-revelations and to become more involved in viable neighborhood milieu creation.